All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.
To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.
The facility allows advertisers to book ads online across all channels of AIR. As an online media option, releaseMyAd makes mass media advertising options accessible to all advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues,” says Amitabh Shukla, Additional Director General (Commercial), All India Radio.
“All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” says Sharad Lunia, founder of releaseMyAd.
AIR has complete national reach from the main urban centres to the Tier III cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns. However, accessing businesses in the farthest corners who could utilize the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.
“Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” shares Lunia.
ReleaseMyAd is a multi vertical ad booking platform functioning in newspaper, magazine, radio and cinema segments. It has created an online marketplace for media owners and buyers, to discover & transact with each other effectively. It serves over 100,000 advertisers annually, with its spectrum of clients encompassing SMB’s, corporates, startups & individuals. Its clients include Craftsvilla, Swiggy, PepperTap, Housejoy, TaskBob, DoorMint and LocalOye.