Famous, among other things, as the automobile capital of India, Chennai is a distinguished metropolitan of India. Often dubbed the “Detroit of India”, Chennai has an ever expanding automobile production industry. Apart from that distinction, Chennai is regarded as a seat of education, culture and economics. In terms of area, Chennai ranks 6th in India, and 4th in terms of population, after Mumbai, Delhi and Kolkata occupying the 1st, 2nd, and 3rd positions respectively. Chennai houses a large number of students and working professionals from other states in India due to its excellent educational facilities and numerous career opportunities.
One of the most prominent advertising platforms in Chennai is newspapers. Newspapers prove to be a great advertising solution for Chennai’s people, aside from being the foremost source of news and entertainment. The top English language dailies in Chennai are The Times of India, Hindu, Deccan Chronicle and The New Indian Express. The most popular regional dailies are Daily Thanti, Dinakaran, Eenadu, Dinamalar and Dinamani.
Newspaper ads are of two basic types, which also have subdivisions within them:
- Classified Ads
- Display Ads
Classified ads can be further sub-divided into Classified Display and Classified Text ads. Display newspaper advertising involves booking a considerable portion of any page in a newspaper and advertising in it using images and posters. Classified advertising in Chennai is a more popular alternative to Display advertising. Classified ads are more cost effective than display ads, and they only feature in the assigned classified columns. Display classifieds allow for coloured borders and images, whereas text classifieds feature nothing more than text.
Also, there are numerous different categories of classified ads, as have been listed below:
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