Summary : Publishing Recruitment advertisements in newspapers does not always come naturally to recruiters. Even if they do opt for newspaper advertising, they often have problems in choosing the most suitable newspaper platform to advertise or announce the vacancies in their organisation. In case of consultancies also, individual consultants have to approach and hunt for candidates by calling numerous people through the database obtained from online job portals. But a ‘Situation Vacant’ advertisement in a newspaper by a renowned company induces applicants to apply for the job directly or approach the recruiters. If the advertising medium is popular then that is even more beneficial for the recruiters. One of the best platforms for recruiters to communicate to huge masses of Job seekers is the Times Ascent Newspaper, the appointment supplement of the most popular English newspaper of India-The Times of India. This supplement enables advertisers to only publish display advertisements and with the help of some to follow tips can drive the best results for recruiters and in turn for the job seekers. —————————————————————————————————————————————————————-
Recruitment is a constant process for a number of companies and consultancies. Often, the recruitment procedure itself helps people earn their bread and butter, as it is in case of consultancies, who recruit candidates on behalf of the Organisation and get paid for their services. Even in-house Human resource recruiters have experienced the position of a job seeker at some point in their careers. In a country like India, recruitment is a serious issue in a number of states and cities, wherein either the recruiter or the job seeker suffers. Recruiters often do not get the right candidates due to lack of communication while job seekers cannot access information regarding vacancies and openings for relevant posts in renowned organisations. In such situations, mass communication becomes highly essential and there is no better platform for reaching out to the masses than a newspaper. In more than 82,200 newspapers, there are only a handful that most people know of and among those few, there is only one Numero Uno which has become the default name, every time someone asks for a newspaper name which is Times of India. Owned by the Bennett, Coleman & Co. Ltd. the Times Group of publications alone has 8 different publications, published in 4 different languages and covers at least 36 cities in India along with 7 different supplements. Of these supplements the most popular one is Times Ascent Newspaper, which is the appointment special pullout of TOI. The Times Of India Ascent is a weekly supplement published every Wednesday and is also the most awaited supplement of the Times. It publishes informative articles, career guiding tips and everything associated with recruitment and employment which are accompanied by display recruitment adverts of private & government organisations along with recruitment consultancies.
Since Times Ascent Appointment pullout has Wednesday as a focus day, most of the classified job and appointment display advertisements are also published on the same day. Although job seekers do refer to the ItsMyAscent website, employers usually believe in finding quality professionals through advertisement in Times Ascent . Speaking of advertisements in Times Ascent Newspaper, the Appointment supplement has provisions for Times quarter page ad size, full page, half page and a host of other sizes mentioned in the times ascent ad sizes page. Sizes start with single column ads or 8 cm X 6 cm for any edition except Delhi which allows minimum size of 8 cm X 4 cm.
Points to be considered while publishing an ad in Times Ascent Newspaper
- Times Ascent being the most popular recruitment has higher rates than other newspapers but is highly effective in terms of relevant responses, so do not let the slightly higher rates take over your requirement for the best candidates
- Always keep in mind that the Times Ascent Newspaper is published every Wednesday so complete your ad planning well in advance and get it booked on time so that you do not miss the deadline, keep at least 3 days as buffer
- Try and Design your ad as per your terms and fancies
- Opt for online booking services wherein you can upload your own design without any hassles and also preview its appearance before getting it published
Appoint only the best with Times Ascent! For booking display ads and rate for Times Of India Ascent Ads contact our Display Ad Specialist on 09830629298 or email us at book@releasemyad.com!
