Radio One, is a joint venture of BBC Worldwide and Next Mediaworks . This FM station delivers a mix of latest and popular songs along with humour. It is also an infotainment station which keeps its listeners updated with latest business, entertainment and sports news .It operates in the major cities of India. Radio One’s Delhi and Mumbai stations play international music, while the Bengaluru and Pune stations play a lot of Bollywood music. Ahmedabad and Calcutta have a lot of Hindi retro content with a 100 per cent request station in Chennai.
Radio One’s audience target is very clear and obvious and attracts the youngsters especially students and IT professionals. It targets the young educated affluent class. Therefore targeting this (youth)mass market gets simpler by advertising in Radio One. The marketing platform of Radio One influences customers product, brand choice and also their purchase timing. This is so because it not only focuses on the best quality entertainment to listeners but also commits to deliver optimum results to advertisers by placing their Ads at the right moments to grab listeners attention. The station avoids advertising clutter and delivers amazing advertising service.
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ReleaseMyAd FM assists businesses to advertise in Radio One in the most simple and convenient way.You can now book your Radio One Ad in 3 simple steps.[/box]
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Advertising Opportunities of Radio One 94.3 FM:
[dropcap style=’circle’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: These are live read advertising messages narrated by a person which helps in sales promotion and has low cost of production.
*JINGLES: These are advertising messages in the form of a song which helps in effectively raising brand awareness and has a strong recall value.
You can choose to advertise across specific time slots, relevant to your target demographic :
Early Morning Show- (5:00 am to 7:00 am)
Drive Time- (7:00 am to 12:00 pm)
Youth-oriented Programming- (12:00 pm to 5:00 pm)
Evening Drive Time- (5:00 pm to 10:00 pm)
Late Night Show- (10:00 pm to 1:00 am)
[dropcap style=’round’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Radio One offers the following unique marketing solution for brands on radio:
| Ad Variations | Description |
| RJ mentions | In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
| Contests | Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
| Sponsorships | These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
| Fabric | Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
| Utilities | Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
| Specials | Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
| Events | Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
| Sparklers | Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
| Road Blocks | Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
| Outdoor Broadcast | When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time [/box]
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You can advertise in Radio One for any of the following locations:
| Chennai | Pune | Kolkata | Bangalore |
| Delhi/NCR | Mumbai | Ahmedabad | Trichy |
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Now, Advertising in Radio One gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We provide our advertisers with the perfect blend of advertising message, Ad frequency, duration and tenure by comprehending their business needs,target audience and budget.
2) Creative Development: We also deliver stupendous Ad creatives (Voice Over and Jingles) which helps you to capture your listeners attention and increases your brands recall value.
3) Expert Consultation: Our expert team helps you to get optimum results for ad spend.They comprehend and research your business needs and provide you with relative solutions which would generate you business.
How can you advertise in Radio One 94.3 FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed
For Booking Spot
– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Radio One.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
You can also visit our View Rates Page across stations and can instantly book your Ad Online.For any questions , you can contact us on 09830688443. Alternatively you can also email your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Go ahead and book your Radio One Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.
