Club FM (94.3) is a private FM radio station for the state of Kerala in India, operated by the Mathrubhumi in Kerala, specialising in popular Malayalee music throughout the day. Club FM is now Kerala’s number 1 FM station and has the highest listenership coverage in Kerala.It has bagged three of the RAPA awards for exceptional work in radio.It features lively content and plays unique local oriented programming.It has high brand essence in Thrissur.It has become an integral part of the Malayalee’s daily life and is a vital source of entertainment Kerala.With a listenership of 42.2%, Club FM is the No.1 in SEC (Socio-economic Class) AB category in the age group 25-44.
The Kerala crowd has more attraction towards humorous programming format.Therefore the station has incorporated this into their content to reach the Kerala localites effectively.Its programmes have been put together after comprehending the local requirements, as its major endeavor is to deliver content that is relevant, credible and has an aspirational value for the listeners. The programming mix of Club FM has been composed after much research based on the taste of the locals requirements.This radio station provides an excellent platform for advertisers to effectively reach their target audiences down South.Club FM has the ability to reach people at relevant times and places in Kerala based on their lifestyle. It also provides marketing solution to fit any budget, no matter how big or small, and provides impressive return on investment at every level of spend.
[box style=’note’] You can effortlessly advertise in the leading radio station of Kerala,Club 94.3 FM via releaseMyAd.[/box]
[box style=’doc’] Advertising Opportunities of Club 94.3 FM:
[dropcap style=’circle’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.It is quite popular cause in comparison to the ad spend the audience coverage is relatively large.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.This ad format fits into the audience entertainment space and can easily be imbibed by listeners.
You can choose to advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’circle’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Club 94.3 FM offers the following innovations a brand can pursue :
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Ad Types |
Description |
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RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
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Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
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Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
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Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
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Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
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Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
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Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
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Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
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Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
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Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
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Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time [/box]
[box style=’doc’]You can advertise in Club 94.3 FM in the following locations:
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Now, Advertising in Club FM gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We provide all the tools to customise your campaign and generate results.We enable you to plan and buy advertising slots in stations that can serve your objective.
2) Creative Development: We deliver commercials with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space.Our Ad creatives increases your brand recall value.
3) Expert Consultation: Our experts analyse your business needs and advertising budget ,thereafter direct you to take right call to action to help you achieve your target.
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How can you advertise in Club 94.3 FM?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Spot in Radio OR Getting your Radio Jingle Commercial Developed
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For Booking Ad Space |
For Creative Development |
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– Review customised Media Plans as per your objectives. Compare and view rates across stations in Kerala to select Club FM. |
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language . |
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– Select your Campaign Duration, Preview Your Booking Details & Clear Payment |
– Clear Payment |
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert. [/box]
Incase if you have any questions related to advertising on Club FM you can contact us on 09830688443 to clarify your queries with us.You can also forward your requirements to us on radio@releasemyad.com and our experts will back to you at the earliest to attend to your needs.
Incase if you want any further assistance you can forward your requisite enquiry on jpaul@releasemyad.com.
