“Pioneers of business telephony services on cloud “
They help business organisations in their telephony operations to increase productive and to decrease cost. It provides flexible, efficient & cost effective alternative to traditional telephony solutions available in India. We enhance the productivity & efficiency of their workforce by enabling agile mobile solutions to
They provide mobile solution that gives freedom from a desk bound telephony solution to manage your business from ground.
Goal
Generate buzz
- Seeks to bring affordable service at the doorstep of every small and medium sized business organization in India.
- To bring about comprehension about Cloud based services which gives businesses the power of comprehensive marketing, sales and customer outreach on a single platform.
Approach
Research: Awareness about cloud based services already existed we need to buzz Knowlarity Communications excellence in the particular field. We wanted to put them in the right place, at the right moment, when customers are receptive to their messages. As to where we could intersect their target customers as customers go about their daily routine. Our solution involved getting best economies of scale for the client.
Media planning and Media buying
-Geography: Delhi
-Demography: SME’S
-Radio Station: Radio One
-Language: English
–Radio ad duration: A 45 Sec Ad was run for 7 times per day for 7days.
Knowlarity communication’s Buzz did not have to be expensive, but it does need to stand out. So, we planned a short campaign of 7 days with long ad duration of 45 sec , where all relevant information could be delivered to the audience.
-Radio ad types: Voice-Over was aired during the show- Good Morning Delhi hosted by RJ Chris and Delhi Drive by Melbin. These shows featured latest city updates and news, inducing a great proportion of working class to tune in .
-Ad placements: Target audience being students we featured the ads from 8 am to 11 am and from 6pm to 9 pm as this time frame had the requisite working class listenership base.
- Voice over were designed to emphasize the brand name and with main focus on cloud based services, a great support to business enhancement. It was an informative ad.
For further detail you can log on to ReleaseMyad.fm.
You can also contact Jacqueline Paul at jpaul@releasemyad.com or 3340311140.
