Special supporting documents are required for processing certain categories of ads to the publication. These ads are Obituary ads, Lost and Found ads, Change of Name, Property Notice, Marriage Notice, Public Notice and Situation Abroad ads.
To know what documents are necessary for what ad categories, simply review the following points:
For Change of Name – A Notarized Affidavit of Name Change is required for publishing any change of name ad in the newspaper. Apart from this a copy approved and signed by a Government Gazette Officer is also acceptable. Some newspapers like Midday and DNA accept only Government Gazette Approved Copy.
The Notarized Affidavit of Name change or Gazette copy should not be more than 6 months old.
Lost & Found – A Police FIR copy or copy of General Diary Entry is required to publish a Lost & Found ad. Notarized affidavit also serves the same purpose.
Obituary – To publish an Obituary ad, Death certificate or Doctor’s Note is obligatory. The doctor’s note should be in his/her letterhead and should be duly signed mentioning the name of the deceased along with the cause of death.
Situation Abroad – The general requirement for Situation Abroad ad is a Declaration in a Standard company Letterhead stating the number of vacancies available in the organization and that the organization wants to advertize regarding the same in a particular newspaper.
Apart from the declaration in Company Letterhead, some publications require Embassy Clearance Certificate. The advertiser must provide a Clearance Note from the Embassy of the country in which the vacancy is available.
Public Notice – Public Notice ads usually require details supporting the notice in a practicing Lawyer’s Letterhead. The details in the Lawyer’s letterhead should inform the reason for publishing the ad. The registration number of the lawyer along with his signature and seal should be present in the supporting document.
Marriage Notice – Marriage Notice ads merely require a copy of an application for Marriage Notice as supporting document.
Medical purpose ads – Various medical ads like Kidney donor or egg donor ads require authorization letter from registered hospitals or doctors. These documents should be duly signed and sealed by the relevant authorities.
Other Documents – Apart from the above, there are some special requirements of documents which are specific to certain newspapers. Newspapers like Amar Ujala require copy of Photo ID proof for publishing any Property and Business ad. Often, few publications ask for photo ID proof for Loan or Finance related business ads.
The purpose behind providing such documentation is to confirm if the customer is genuine and the ad is authentic. The contact details provided and the claims made in the ad matter are genuine and supported by facts.
The supporting documents are required to prevent any kind of fraudulent ad getting published in the newspaper. This is one of the very crucial reasons why newspaper ads and advertisers are trusted much more than other media advertisers.
Author Bio:Dipayan Majumdar has been associated with the Customer Service Section of releaseMyAd.com for over 2 and a half years now. He is like an information bank for most customers, who choose to book their newspaper ads through releaseMyAd. He also offers solutions to any issues faced by the customers, related to their ads after the booking or release of the advertisement. He has displayed his ability to offer customers with proper and complete information for booking their ads in any newspaper, in the above article. Hope you find it helpful. I would also like to thank Dipayan for making so much information available to our customers and us.