‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Marriage is a matter of lifetime commitment; therefore people are very careful of each and every step they take in such matters. Decisions made and actions taken related to matrimony, often frame the lives of the two people tying the knot as well as their families. Mr. Kuljit Singh Gill is a part of such crucial decision making in the lives of his most prized possessions-his two daughters. He has provided many insights in to matrimonial advertising through newspapers with an emotional touch.
His responses have enabled us to understand the emotional attachment of advertisers with newspaper as a medium and releaseMyAd releasing their ads in the matrimony section.
Q. What was your requirement?
A. I, as a concerned father simply wanted to find suitable matches for my daughters, so I published ads under the matrimonial section of a regional and a national newspaper.
Q. What was the need to advertise for matrimonial matchmaking in newspapers? How is it that you had to publish matrimonial ads repeatedly?
A. Well, the best thing about publishing newspaper ads for matrimony purposes is that you can simply publish the ad and sit back and wait for the respon
ses. Besides this, we may not be able to reach out to specific Sikh community regions, as we are Sikhs, or Punjabi speaking or reading parents. Newspapers are available across remote areas and in regional languages as well, which makes it easier to reach out to people of our own community.
I have two daughters; therefore I had released newspaper ads twice for different newspapers. These ads were published purely for personal requirements.
Q. Who did you want to reach out to?
A. Since me and my family are strict about religious matter, hence we wanted to mainly reach out to our own community living in surrounding regions of Delhi and Punjab. The prospects were required to be earning well and well settled in India itself. Since I am a Doctor, I wished that my daughters should also get married in a family with a background of Doctors or at least the groom himself should be a doctor.
Q. How effective did matrimonial newspaper ads proof in your case?
A. Newspaper ads published for matrimonial requirements have been an age old process for reaching out to and getting responses from genuine prospects. My elder daughter found an extremely suitable match for herself through these ads and she’s happily married and well-settled at present.
We have recently posted another matrimony request for my younger daughter and we are awaiting responses for the same. All in all, newspaper ads have proved to be really successful in our case and we are definitely obliged that we could find someone so good for our daughter.
Q. Why did you choose to book your newspaper matrimonial ad through an online portal like releaseMyAd?
A. Actually we hardly find time for going to an agent or a publishing house and asking them to place ads for us due to work schedules and all, so going online to place an ad was the best option. Besides everything nowadays happens online. While creating a profile on a reputed matrimonial website, I had also searched for an online way to publish ads in newspapers and came across releaseMyAd.com.
Q. What was your experience with releasemyad.com?
A. My experience with releasemyad.com was quite commendable. The customer support was very helpful and the booking steps on the website were quite easy. The Live Preview Ad option was quite fascinating as it enabled me to view how my ad will look like among other classified advertisement.
The overall procedure and services was reliable, productive and appreciable.
Mr. Kuljit Singh Gill’s responses have helped us attach an emotional angle and importance to newspaper advertising. This study reveals how newspaper matrimonial touches individual lives & effects crucial decisions of their lives. We are really glad that the medium releaseMyAd chose to help people advertise has benefitted him to this extent.
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